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What people have said, here

In the current economic climate it is more important than ever that all managers
think commercially.

The pressure to cut costs and manage cash flow looks set to be with us for a while
and the organisations that will do best are those who do this without damaging
their ability to react quickly to new opportunities as they present themselves.

One way you can do this is by increasing the commercial awareness of key staff
at operational levels so that they become allies to the specialists in the finance
department in managing the company’s money.

Commercial awareness is not just essential when managing internal costs, it is also
the backbone of effective sales presentations: having an excellent product or service
gives organisations the right to be considered for work – but those who can explain
how their offering meets a client’s specific business needs and link this to additional
financial value will always be most successful in winning work and closing deals.


Vondel Professional Development can help your organisation develop a sharper
commercial focus by:

  • Commercial awareness training courses or specific topics such as
    Reading financial reports

    Understanding the Credit Crunch

    Understanding your client’s business finances
  • Facilitation of board discussions
  • Commercial appraisals for projects
  • 1:1 coaching for key decision makers

Our consultants make what can be a dry subject fascinating and are able to transform
people’s understanding of this essential business skill.


The benefits you could expect to see within your organisation are:

  • Wider participation in cost saving and investment decisions
  • More commercially attractive sales propositions to clients
  • Better management of cash flow
  • A clearer focus on the financial implications of company strategy